Privacy policy

Who is responsible?

The data controller is Elite Digital AI Solutions Ltd. It is registered in England and Wales. The Companies House number is 17250017. The registered office is 71-75 Shelton Street, London WC2H 9JQ.

BedGuide is the name of this website. It is not a separate company. Email the editor at [email protected].

What information do we hold?

• Emails you send to [email protected]. We keep the address, the message, and any page link you include so we can reply, consider a listing or partnership enquiry, or correct a guide.
• Short technical logs from our host, Cloudflare. These can include an IP address, a browser type, and the page you asked for. They exist for security and to keep the site working.
• Your analytics choice, after you press Accept or Reject. We store that in a first-party cookie called bedguide-consent.
• A short record of each shop order, without your name, address or card details. See shop orders.
• Business details that companies send through our forms, and records of partner plans. See business forms and partner plans.

We do not ask you to create an account. Payments happen on Stripe, a payment company. BedGuide never sees your full card details.

What we do not do

• We do not sell personal data.
• We do not buy advertising lists.
• We do not store your card details or your delivery address.
• We do not put affiliate tracking cookies on BedGuide pages. If you click a link labelled “Ad · affiliate link”, the shop or its affiliate network may set its own cookies on its own website.
• We do not turn analytics on until you press Accept.

What happens to my data when I buy in the shop?

In the BedGuide shop, you buy from the bed company named on the product page. That company is the seller. BedGuide runs the marketplace and the checkout link. The marketplace terms explain these roles.

• You type your name, email, phone and delivery address into Stripe Checkout, on checkout.stripe.com. Stripe holds these details, and your card details.
• Stripe processes your payment for the seller. For some purposes, such as fraud checks and its own legal duties, Stripe is an independent controller. A controller is an organisation that decides how personal data is used. Read the Stripe privacy policy.
• When your payment succeeds, our system gets your name, address, phone and email from Stripe for that order. It emails them to the seller so the seller can deliver. It also emails you an order confirmation.
• The seller then controls the details it receives. It may use them only to fulfil and support your order.

Our own order database keeps only: the order number, the product, the size, the quantity, the amounts paid, the delivery charge, our fee, the seller, the order status, timestamps and whether each order email was sent. It does not keep your name, address, phone number or card details.

We use these records to run the shop, to answer complaints and to keep accounts. Our lawful bases are the contract you asked for, our legal duty to keep accounts, and our legitimate interest in running a safe shop. We keep order records for six years, for UK accounting and tax rules.

What happens to business form details?

Our business forms are for companies. They cover seller applications, product listings, profile claims, corrections and partner enquiries. When you press Submit, your answers go to our database. That database runs on Cloudflare D1, a Cloudflare service.

We store the business contact details you give, such as the company name, a contact name, a business email and a phone number, plus your answers. The editor reviews each one and gets an email about it. We use them to assess the request and reply. We do not publish personal contact details or add you to a newsletter. We delete submissions after 24 months. If a form instead prepares an email draft on your device, nothing reaches us until you send that email.

Please do not include customer information or confidential documents. You can email us to withdraw a submission or ask us to delete its personal details. Our lawful basis is our legitimate interest in answering business requests, or steps you ask us to take before a contract.

To stop abuse, we count how often forms are sent in short time windows. We use a scrambled code, called a hash, not your raw IP address.

Cloudflare Turnstile

Our forms and the shop’s checkout button use Cloudflare Turnstile. Turnstile is a check that tells people from bots, usually without a puzzle. To do this, Cloudflare processes signals from your browser and device. Cloudflare says it does not use Turnstile data for advertising. Read the Cloudflare privacy policy.

What do we keep about partner plans?

Companies can pay for a partner plan. Stripe Billing takes the payment on BedGuide’s own Stripe account. Stripe holds the card and billing details.

We keep a record of each plan: the Stripe subscription and customer references, the company, the plan, its status and when the paid period ends. We keep billing records for six years, for UK accounting and tax rules. The partner plan terms explain the plans.

How are clicks on /go/ links counted?

Some links to company websites go through a short BedGuide address that starts with /go/. It counts the click, then sends you on.

• It counts clicks for each company, each place on BedGuide where the link sits, and each day.
• It also notes whether the link earns commission, the country the click came from, and whether the click looks automated.
• It sets no cookies.
• It stores no IP address, visitor ID or other identifier. Cloudflare works out the country; we never see the IP address.
• When it sends you to a company’s own website, it adds a source tag such as utm_source=bedguide. The tag names BedGuide and the type of page, never you.

These counts hold no personal data. They are separate from the optional action counts below. The affiliate disclosure explains which links can earn commission.

Where are saved guides kept?

Saved guides are kept only in your browser's local storage; BedGuide never receives the list. Local storage is a small store inside your own browser. Clearing your browser data deletes the list.

Optional action counts

After you press Accept, we count use of the size finder, storage checker and room planner. We also count print-window opens, resource download clicks and official-company website clicks. On bed and mattress type pages, we count which listed company’s website was opened and from which type page, so we can show companies how many shoppers we send them. These counts help us improve useful pages. They do not confirm a completed download, purchase or referral.

We send an action name and resource category (for company website clicks, the company and the type page) to our own endpoint. Cloudflare Analytics Engine stores those fields, a count and a timestamp for three months. We do not put IP addresses, visitor IDs, referrers, room measurements, search terms or form text in that dataset. Normal hosting security logs are separate.

We use your consent for these optional counts. Reject or no choice means no action events. Global Privacy Control and Do Not Track signals also keep them off. Change your choice on the cookie policy page. We do not send these events to Google or advertising networks.

Cookies

The full list lives on the cookie policy. Until you press Accept, analytics stays off. Consent stays denied if you press Reject, or if you make no choice.

How long we keep things

Correction emails stay as long as we need them to fix a page and keep the public corrections log honest. Hosting logs are short-lived. The consent cookie lasts up to one year, or until you change it.

Business enquiry emails are kept while needed to consider and respond to the request. We review closed enquiries and remove personal details when they are no longer needed for that purpose or a legal obligation.

• Shop order records: six years, for accounting.
• Partner plan billing records: six years, for accounting.
• Business form submissions: deleted after 24 months.

Stripe and Cloudflare may process data outside the UK. They use legal safeguards for this, such as UK-approved contract terms.

Your rights

UK data-protection law lets you ask what we hold, ask us to correct it, or ask us to delete it when the law allows. Email [email protected] and name the request. The named editor is Kaiser Khan.

For a shop order, the seller holds your delivery details. You can also ask the seller directly. Stripe holds your payment details.

Who can you complain to?

Email us first. We will read it. The Information Commissioner’s Office is the UK privacy regulator. We will publish an ICO registration number on this page when Elite Digital AI Solutions Ltd has one. Until then we do not invent a number.

Changes

If this policy changes in a material way, we update the date at the top of this page. See also the cookie policy, the terms of use and how BedGuide makes money.