How we verify company profiles

What must be true before we list a firm?

The Companies House status must be active. The official website must resolve when we check it. We skip administration, liquidation and dead domains. We do not take a fee to join, to stay, or to be described kindly.

Which websites qualify?

A business needs its own working website showing a relevant bed, mattress or bedding range and clear contact details. Shops built with Shopify, WooCommerce or other website software can qualify. We do not include businesses with only a social account, marketplace storefront or link-in-bio page. Verified Facebook, Instagram, Amazon and eBay links can support an eligible website’s profile.

We match the legal seller named by the website to its register record. A finance provider, similarly named company or unrelated group subsidiary is not a substitute. A registered office is not automatically a showroom or factory that customers can visit.

How complete is the directory?

The 102 profiles are a checked selection, not a census of every UK seller. We add businesses as the identity, website and range checks are completed. A missing entry does not imply a problem with a business. Town and region pages grow from the same checked records.

Does a business need an affiliate programme?

No. Directory eligibility does not depend on a commission arrangement. The public links are ordinary references. We receive no commission when you follow them, and businesses cannot buy a higher position or favourable wording.

What do we publish on a profile?

Legal name, town, region, kind (factory, manufacturer, retailer or direct-to-consumer), a short explainer, notable product lines for education, and a link to the official site. We do not publish prices or star ratings. We do not take commission when you follow the link.

What about future advertising?

Businesses can register interest in future advertising. Paid bookings are not open. An enquiry cannot buy a profile, a verification badge, favourable wording or a higher place in the standard directory. Any future paid space would be separate and clearly labelled as an advertisement.

Why we do not compare brands

A company profile is an identity check. It is not a mattress review. We will not rank Silentnight against Dreams, or list which factory “wins”. Soft, medium and firm are not a shared scale. Ranges change. A score would pretend we tested products. We did not. Compare types instead. Browse factories, makers, retailers and direct brands as searched topics.

Who should skip the directory?

Skip it if you want a “best brand” table or a live stock list. Use the company’s own site for current ranges. Use Companies House for filings. Download the table as CSV from open data.

How can a company ask to be listed?

Email the facts we can check: legal name, Companies House number, official website, and town. We still run the same two checks. A message is a request, not a paid slot. The step-by-step list is on how to get a company profile.

How can a company correct a fact?

Email the editor with evidence. We will correct a wrong fact. We will not sell wording, placement, rank or removal. A later commercial product, if one exists, would not buy a higher place in this list. Full rules: editorial policy.