Affiliate disclosure

Which affiliate programmes are live today?

No affiliate programmes are live yet. Links to company websites currently earn nothing. This page reads our company records, so it will change on its own when a programme goes live.

What is an affiliate link?

An affiliate link is a normal link with a tracking code added. The code tells the shop that you came from BedGuide. If you then buy something, the shop may pay us a small share of the sale. That share is called a commission.

An affiliate network is a company that runs these links for many shops. Examples are Awin and CJ. The network counts the sale and pays the commission.

How are affiliate links labelled on BedGuide?

Every affiliate link carries the label “Ad · affiliate link” right next to it. Pages that contain affiliate links also show this note under the title:

“Ad – affiliate links: if you buy through a link marked “Ad”, BedGuide may earn a commission. It never changes what we explain, which companies we list or their A–Z order.”

A link labelled “Official website · no commission” is a plain link. It earns BedGuide nothing. We only use the “Ad” label when a programme is really live. We never add the label in advance, and we never hide it.

What does rel="sponsored nofollow" mean?

Inside the page code, every affiliate link has the setting rel="sponsored nofollow". This is a note for search engines such as Google. It tells them the link is paid. It also tells them not to count the link as a recommendation. You will not see it, but it keeps paid links honest for search engines too.

Does an affiliate link cost me more?

No. You do not pay extra for using the link. The shop pays the commission out of its own money. The price is set by the shop, so compare prices if that matters to you.

Does commission change what BedGuide says?

No. These rules apply to every affiliate link:

• Payment never changes what our guides say.
• Payment never changes the A–Z order of the directory.
• Payment never buys a verification check, a badge we have not earned or the removal of a fact.
• Every paid placement and commission link is labelled where you see it.

We do not publish rankings, star ratings or “best mattress” lists. So there is no ranking for commission to change. A company does not need an affiliate programme to get a free directory profile.

How are clicks counted?

Some links to company websites go through a short BedGuide address that starts with /go/. It counts the click, then sends you straight to the company’s website.

• It counts clicks for each company, each place on BedGuide where the link sits, and each day.
• It notes whether the link earns commission, so we can match our counts to the network’s.
• It sets no cookies.
• It stores no personal data. No IP address and no visitor ID are saved.
• Links to a company’s own website add a source tag (utm_source=bedguide). It tells the company the visit came from BedGuide. It holds nothing about you.

Once you reach a shop’s website, that shop or its affiliate network may set its own cookies. A cookie is a small file a website saves in your browser. Their privacy and cookie policies apply there. Our privacy policy and cookie policy explain what BedGuide itself does.

Does BedGuide use Amazon affiliate links?

No. BedGuide does not use Amazon affiliate links. We are not part of the Amazon Associates programme. A directory profile may still mention that a company sells on Amazon, as a plain fact.

How is this different from featured partners and the shop?

Affiliate links are one of three ways BedGuide earns money. Featured partners pay for a labelled slot. Sellers in the BedGuide shop pay a fee on each sale. All three follow the same rules. Read how BedGuide makes money for the full picture.

Who can I ask about a link?

If a link looks paid but has no label, please tell us. Email [email protected] with the page address. We check it and fix it.