For UK bed companies
Sell beds and mattresses online with BedGuide
To sell beds online in the UK through BedGuide, apply with your Companies House number and website. Once approved, shoppers pay you directly through Stripe. You deliver and handle returns. BedGuide takes 15% then 10% per sale, in line with UK marketplaces, and there is no monthly fee.
The shop is opening now. The first approved sellers go live as their listings are checked.
Apply to sell Submit a product
Who can sell beds on BedGuide?
Any UK bed business with an active Companies House record and its own working website. That includes:
- Bed manufacturers and factories. You make divan bases, ottoman beds, upholstered frames or headboards and want to sell direct to the public, not only to trade.
- Mattress makers. You make pocket sprung, memory foam, hybrid or natural-filling mattresses with fire-safety labels in place.
- Independent bed shops. You run a bed shop or showroom and want online orders from people who do not live near you.
- Online bed retailers. You already sell online and want your products in front of people who are still comparing sizes and types.
- Bedding and headboard workshops. You make headboards, bedding, toppers or pillows in the UK.
Not in our directory yet? Apply below and we add your free listing at the same time.
How does selling on BedGuide work?
- Apply. Send the form below with your Companies House number and website. We check you are an active UK company with a working website.
- Connect Stripe. We send you a secure Stripe link. You open or connect your own Stripe account, so customer payments go straight to your business.
- List your products. Send each bed or mattress with sizes in centimetres, prices, delivery charges, materials and fire-safety labelling. An editor checks every listing.
- Take orders. When someone pays, Stripe pays you and we email you the order and the delivery address straight away.
- Deliver and support. You agree a delivery date with the customer, deliver, and handle cancellations, returns and refunds under UK consumer law.
What does it cost to sell beds online on BedGuide?
There is no joining fee and no monthly fee. BedGuide takes 15% of the first £175 of each order and 10% of the rest, worked out on the total the customer pays, including delivery. This is the same structure UK furniture marketplaces use, and lower than most once you add their monthly fees. Premium partners pay 12% of the first £175 of each order and 8% of the rest (see partner plans). Stripe takes our fee automatically when the customer pays, so there are no invoices to chase. Stripe’s own card fees also apply to your account.
Example: a customer buys a double bed for £500 with £40 delivery. The order total is £540. BedGuide’s fee is £62.75 (11.6% of the order). The rest goes to your Stripe account, less Stripe’s card fee.
Why sell through BedGuide?
- Shoppers who are ready to choose. People read BedGuide to pick a size, base and mattress type. Your products sit next to those guides, at the moment of choice.
- You stay the seller. Your business name is on the order and the receipt. You get the customer’s details, so the customer relationship is yours.
- Paid straight to you. Money goes to your own Stripe account. BedGuide never holds your takings. Our fee is taken automatically.
- No monthly fee. You only pay when you sell: 15% of the first £175 of each order and 10% of the rest. Nothing to pay while you wait for the first order.
- Verified sellers only. Every seller is checked on Companies House. Shoppers can see who they are buying from, which builds trust.
- Found by search and AI assistants. Each product page carries clear price, size, delivery and returns data that search engines and AI assistants can read. It is also in our sitemap and machine-readable files.
BedGuide is a growing site. We do not promise a number of visitors or sales.
What do you need to sell beds and mattresses online in the UK?
These rules apply to anyone selling beds to the public online, on any website. We check them before a listing goes live.
- Fire safety. Mattresses, divan bases, headboards and upholstered beds must meet the Furniture and Furnishings (Fire) (Safety) Regulations 1988. Mattresses for homes are usually labelled to BS 7177. Read our guide to UK mattress fire labels.
- Clear prices. Show the full price, including VAT and any delivery charge you always add, before someone pays. UK law bans hidden “drip” fees.
- 14-day cancellation. Most online buyers can cancel within 14 days of delivery. Some items are exceptions, such as furniture made to the buyer’s own measurements.
- Accurate descriptions. Sizes in centimetres, materials and fibre content must match the product. A misdescribed item can be returned.
- A returns policy and a real address. Customers must know who you are, how to contact you and how to return an item.
This is a plain-English summary, not legal advice. Your local Trading Standards service can advise on your products.
What stays the same for shoppers and for you?
- Payment never changes what our guides say.
- Payment never changes the A–Z order of the directory.
- Payment never buys a verification check, a badge we have not earned or the removal of a fact.
- Every paid placement and commission link is labelled where you see it.
Read the full seller terms and how BedGuide makes money.
Apply to sell on BedGuide
An editor checks your company and website, then emails you the next step. Most applications get a reply within five working days.
Our online form opens soon. Until then, email the details to the editor and we will reply.
Submit a product
Approved sellers send one form per product. We check every detail before it goes live.
Our online form opens soon. Until then, email the details to the editor and we will reply.
Questions from bed sellers
How can I sell beds online in the UK?
You can sell on your own website, on a general marketplace, or through a bed-focused marketplace like BedGuide. To sell on BedGuide, apply with your Companies House number and website, connect a Stripe account and send your product details. We check each listing. BedGuide takes 15% of the first £175 of each order and 10% of the rest, with no monthly fee.
Is there a UK marketplace just for beds and mattresses?
Yes. The BedGuide shop only lists beds, mattresses, headboards and bedding from verified UK companies. Each product page sits beside our free buying guides, so shoppers can check sizes and types before they buy.
Can a bed factory sell directly to the public through BedGuide?
Yes. UK bed manufacturers and factories can sell direct to customers. You are the seller, you set your prices and you deliver. You must meet UK consumer and fire-safety law for sales to the public.
Who is the seller when a bed is bought through BedGuide?
Your company is. The shopper pays your Stripe account, your business name appears on the order, and you deliver and handle returns. BedGuide runs the shop pages and checkout and takes its fee automatically through Stripe.
How much does it cost to sell on BedGuide?
There is no joining or monthly fee. BedGuide takes 15% of the first £175 of each order and 10% of the rest, on the total including delivery. Premium partners pay 12% of the first £175 of each order and 8% of the rest. Stripe also charges its normal card fees to your account.
How are orders sent to my company?
By email to your order address, the moment Stripe confirms payment. The email includes the item, size, price, delivery charge and the customer’s name, address, phone and email. The order also appears in your Stripe dashboard.
Who handles refunds and returns?
You do, from your Stripe dashboard and your own returns policy, within UK consumer law. If you refund an order in full, BedGuide refunds its fee for that order.
Do I need fire-safety labels to sell mattresses online?
Yes. Mattresses and upholstered beds sold in the UK must meet the Furniture and Furnishings (Fire) (Safety) Regulations 1988. We ask for the fire-safety labelling of every product, usually BS 7177 for mattresses, and we pause listings that cannot show it.
How will shoppers and AI assistants find my products?
Each product page shows price, sizes, delivery and returns in a form that search engines and AI assistants can read. Pages are in our sitemap and machine-readable files. We cannot promise rankings or a number of sales.
Can I list my bed company without selling?
Yes. A verified directory listing is free. You can request one through our get-listed page and decide about selling later.
Will selling change how BedGuide writes about my company?
No. Selling never changes our guides or the A–Z order of the directory. Shop products are always labelled with who sells them.
Other ways to work with us: get a free listing, claim your profile or see partner plans. Questions? Email [email protected].
Last updated 2026-10-21.